David Kipchoge manages 25 residential units in Lavington, Nairobi. Before implementing Royalmark, he struggled with rent arrears, with tenants frequently paying late or not at all. His arrears rate was 35%, meaning KES 350,000 monthly was outstanding. After implementing Royalmark's automated WhatsApp reminder system, arrears dropped to just 7%—an 80% reduction.
The Arrears Problem in Lavington
Lavington is an upscale neighborhood where rent amounts are substantial (averaging KES 40,000-80,000 monthly per unit). Late payments had a significant financial impact on David's business. Manual reminder systems were ineffective—phone calls went unanswered, emails were ignored.
WhatsApp PDF Reminders: The Game Changer
Royalmark sends professional PDF invoices via WhatsApp 5 days before rent is due, then automated reminders on the due date and after. The PDF format is professional, can't be ignored like text messages, and provides clear payment instructions. This increased payment compliance dramatically.
Results:
- Arrears reduced from 35% to 7% (80% reduction)
- KES 280,000 monthly reduction in outstanding rent
- KES 3.36 million annual improvement in cash flow
- 95% of tenants now pay on time
Why WhatsApp Works in Kenya
Kenya has 90%+ WhatsApp usage. Professional PDF invoices sent via WhatsApp are more effective than emails or phone calls. Tenants receive them in a platform they check multiple times daily, and the professional format commands attention.
Conclusion
Automated WhatsApp reminders transformed David's rent collection, reducing arrears by 80% and improving cash flow by KES 3.36 million annually. For landlords in Lavington and across Kenya, this automation is essential for financial success.
